Robin’s Introduces New Certified Fair Trade “Robin’s Organic Roast”
Toronto—On November 5, 2007, Robin’s will be pouring new Certified Organic Fair Trade Coffee “Robin’s Organic Roast” at its locations in Ontario, Manitoba and Saskatchewan. The new “Robin’s Organic Roast” has been certified by both the OCIA (Organic Crop Improvement Association) and the NOP (USDA National Organic Program), which assures consumers that a product is at least 95% organic. Organically–minded consumers can now grab an excellent freshly brewed cup of “Robin’s Organic Roast” or pick up a package of organic coffee to enjoy at home with family and friends.
Certified Fair Trade “Robin’s Organic Roast” is poised to take off for environmentally conscious Canadian consumers. The timely introduction of new Certified Fair Trade “Robin’s Organic Roast” clearly demonstrates Robin’s ability to compete favourably with its largest competitors. Robin’s believes this launch solidifies its commitment to meeting the needs of customers and others, whose priorities when it comes to coffee, are excellent taste, great quality, and socially-responsible processes of production. Dan Lepidas, Executive Vice President of Robin’s says that, “the launch of fair trade organic coffee reflects Robin’s continued commitment to our customers and their changing lifestyles, tastes and the environment.”
Robin’s is a privately owned 100% Canadian corporation with over 130 franchised locations situated between British Columbia and Nova Scotia, which prides itself in offering a consistently high quality product, fast and fresh, in a clean and friendly environment, in all of its markets, seven days a week.. For more details on Robin’s and its outlets, visit www.robinsdonuts.com.
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Media Contact:
Clara Northcott
Northcott Communications
905.274.1620 claranorth@aol.com
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